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Research papers

Measuring emotions of functional fragrances

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally 'functional' product category such as Fabric Softeners. It begins by deconstructing one of the key basic level consumer benefits for...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Stan Knoops, Lana Glazman, Jeff Schmoyer
Company: International Flavors & Fragrances (IFF)
May 15, 2005
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Citation

Knoops, Glazman and Schmoyer (2005a, May 15). Measuring emotions of functional fragrances. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-emotions-of-functional-fragrances